Book a Street Artist is a booking platform for artistic services based in Berlin.

Art direction / Brand identity / Creative strategy / Content creation / Digital assets / Editorial design / Illustration / Poster design / Presentation design / Print collateral

Objective / Challenge

Book a Street Artist grew out of a passion for art and talent. The core business is centred around an online booking platform where a carefully curated portfolio of artists can offer their services to clients. Their objective is to use technology to empower independent artists and they wanted to convey this in their brand identity.

Solution

The brand design is inspired by the connection between art and technology. Simple geometric forms doused in vibrant and dynamic colours convey the balance between approachability and boldness. Custom hand-drawn letterforms and illustrations add to their core values of universal accessibility and playfulness, while always keeping minimal forms present throughout the branding to depict trust and professionalism.