Atalho is a chain of steakhouses in Lisbon, Portugal, specialising in high quality meat cuts.

Art direction / Brand identity / Creative strategy / Content creation / Digital assets / Environmental graphics / Illustration / Package design / Photography / Presentation design / Print collateral / Web design

Objective / Challenge

Atalho wanted a brand identity that would reflect their mission, which is to find the best meat from different origins available in the market today and serve it to their clients in a relaxed and welcoming environment. Their concept also consists of having a butcher shop integrated in their kitchen, allowing the meat to go directly from the butcher to the grill - making the image of the grill and knives a central part of their identity.

Solution

The identity for Atalho is a visual representation of simple, traditional barbecue food. The result is a system of textured typography, layouts, photos and hand-drawn illustrations that evoke a laid-back and welcoming brand of simple yet high quality food.