Sumaya is a Lebanese restaurant in Lisbon, focusing on authentic Lebanese recipes served in a casual environment.

Brand identity / Content creation / Digital assets / Illustration / Menu design / Package design / Photography / Print collateral

Objective / Challenge

Sumaya’s founders are brothers from Beirut who took inspiration from their grandmother’s traditional hearty cooking. They wanted to share an authentic Lebanese feast in a beautiful, minimal and modern environment. 

Solution

Reflecting the concept of East meets West, the brand’s logo contains both Latin and Arabic characters using clean and minimal letterforms. A primary colour palette made up of pale tones nods to the restaurant’s simplicity while a secondary, more vibrant palette, along with minimalist illustrations, are used to reflect the brand’s bold Mediterranean flavours.