Basa Studio is a value-based matchmaking service for meaningful brand and artist collaborations.

Art direction / Brand identity / Creative strategy / Content creation / Digital assets / Illustration / Map design / Poster design / Presentation design / Print collateral

Objective / Challenge

Basa Studio is a Berlin-based agency connecting brands and creatives around the world for purpose-driven marketing campaigns. It boasts a selective portfolio of outstanding artists for a wide range of commercial clients. In order to represent the high level of expertise of the artists in their carefully curated portfolio, the brand identity had to simultaneously convey shining professionalism and creativity.

Solution

A strong black and white presence as well as a fresh Neo-Grotesk font was used to reflect their sophistication, while bursts of vibrant colours in a galaxy-like theme bring us back to what this agency is all about: finding productive outlets for outstanding creativity. I sought to depict human creativity through the hand-drawn brushstrokes present in details across the brand, as well as magic and otherworldliness through gradient orbs and other graphic forms in a lively colour palette.