ARTYARD was a series of collective art exhibitions.

Brand identity / Catalogue design / Content creation / Digital assets / Print collateral / Poster design

Objective / Challenge

To create the brand identity and collateral for a series of collective art exhibitions that included a wide range of art practices. The identity had to convey the multidisciplinary nature of the exhibitions while also being playful and creative.

Solution

I created a versatile and functional graphic language that could be used in multiple events which were very different from one another, while never overshadowing the art itself. Due to the varying nature of the events (from taking place in elegant art galleries to old warehouses), the identity often had to respond and transform according to the event.